Small business

Rebrand

BRAND GUIDELINE

PACKAGING

E - commece Website

PhotographY

Thabiso Matlala, a self-taught female South African designer, founded By Biso M, a fashion design company. The company offers custom-made and “ready-to-wear” clothing in street, urban, and classic fashion to women between the ages of 18 and 38.

The goal of this project was to express a blend of the brand’s streets-style and elegant style. For example the logo is a visual representation of this balance between the two styles, with the curved side and sharp edges on the left-hand side.

The core theme was to draw direct inspiration from the process and tools used in fashion design, this can be seen in the brand guideline with lines on the left sides of the pages that resemble a measuring tape as well as the fabric sample images used to express the colour palettes.

Brief

The main problem identified in this study is that By Biso M does not have consistent brand strategy in all forms of iterations considering social, tactile and marketability.

Problem

The main aim of this study is to utilize the best design practice ensuring effective and sustainable brand strategies towards impactful iterations and marketability for By Biso M.

Aim

Unpack effective design principles through the process of designing thinking

Objectives: 1

Critical thinking will be used to examine possible means to enhance brand awareness.

Analysing best practices of fashion design companies local and international to inform case studies of worth towards the implementation of By Biso M.

: 2

: 3

The e-commerce website combines online shopping with a simulation of being in a fashion design studio. This was done to connect the two and for people that would not be able to experience the physical fashion studio, they would be able to experience this simulation through the website as well as an augmented reality experience.

Example: The fitting room would lead to a fitting room page where the customer can log in their measurements for a custom-made piece.

E-COMMERCE WEBSITE DESIGN CONCEPT

Packaging design

The corset packaging, designed to resemble a dress with a corset, was my submission to the Goldpack student award competition for the ”competitive edge” brief, which showcases a sustainable and innovative approach to fashion packaging.

The packaging is sustainable as it is made using a single sheet of paper, folded using origami techniques to allow the box shape to fold and hold clothing items in place while shipping. This method could also prevent excessive wrinkling on the fabric during shipping.

CONCEPT

Product photography

1/7